Sales Rep Job Description Template

Two jobs at once, and most posts do neither. It sells the seat to the person who can sell, and it gives everyone else a clear reason not to apply.

A strong post answers four questions in the first screen: who you sell to, what a normal day looks like, what it pays, and what happens when someone applies. Everything else is detail.

The apply step is where the post earns its keep. Make it a phone call rather than a resume upload, and you learn in 60 seconds what a stack of cover letters would never tell you.

Most candidates read the first six lines and the pay. If the first six lines are about your company culture, the person who can sell will scroll past. Lead with the buyer and the money, and save the culture for the interview.

Fill in every bracket. Leave the structure alone, including the order of the sections, because a candidate reads the first screen and decides.

Job title: Sales Representative (B2B, [industry])

About [Company]
[One sentence on what you sell and who you sell it to.]
[One sentence on where you are based and how the team works.]

Who you will sell to
Owners and operators of [type of business], usually [size]. They buy [outcome] because [reason].

What you will do each day
Build a list of [number] accounts and call them.
Book meetings with owners and operators.
Run discovery calls and hand qualified work to [role].
Keep [CRM] current, every day.

What you will be measured on
Dials: [number] per day
Conversations: [number] per day
Meetings booked: [number] per month
Meetings held: [number] per month

Pay
$[base] base salary plus [variable] for every meeting held. Base range is $[low] to $[high] depending on experience.

What success looks like
30 days: the list is built, the script is yours, first meetings are booked.
60 days: [number] meetings held per month without help.
90 days: [number] meetings held per month and a full pipeline.

What we are looking for
You have booked meetings with business owners before.
You are comfortable on the phone for most of the day.
You track your own numbers without being asked.
You take coaching and change what you do the next day.

How to apply
Call [phone number] and leave a 60-second voicemail pitching our service as if you were calling an owner. We listen to every one.

Post under your own company name. Job board shells hide the one thing a good rep wants to check, which is who they would work for. It also keeps the hiring yours. Manatal (August 2026) lists contingency recruiter fees at 15% to 25% of first-year salary, and a post you write and screen yourself is that fee kept.

Include the pay range. Several states require it now, and it does the filtering for you. Write it as a base range plus the variable, not an on-target earnings number that hides the base.

Keep requirements short. Four lines, and make each one something you would actually test. Willing to make 60 dials a day. Comfortable asking an owner for a meeting. Tracks their own numbers. Takes coaching. Nothing about being a self-starter, because every post says that and none of them mean it.

The post is the first filter, not the hire. Listen to every voicemail yourself and keep a note on each one. Score the call in three parts: did they name the service, did they give a reason to call back, and did they stay under 60 seconds. Anyone who passes those three gets a screen. The interview questions guide covers the 30-minute screen and the 10-minute mock call that come next, and the hiring guide covers the full process from post to day 90.